Experts in food nutrition and food spending warn us never to go grocery shopping when we are hungry. If we do, the grocery cart becomes loaded with cinnamon buns, fancy cheeses, taco chips and those absolutely delicious smelling rotisserie chickens.
The chicken is the healthiest item in that short list, which is fortunate given their popularity. The power of olfactory suggestion works well for grocery stores that cook the delectable poultry.
Now a chicken franchise will test the power of visual suggestion when it comes to chicken purchase. Swiss Chalet and Rogers Cable are about to launch the rotisserie channel, which will feature nothing but a spinning rotisserie on which chickens are cooking. Those crispy, browning skins, those delectable juices coursing over the thighs and wings of tasty poultry, the savoury seasoning with which they are infused … these folks might be onto something.
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The channel will start next week in Ontario. Presumably results will be tabulated and if positive, the channel might be given a wider reach. Swiss Chalet is of course hoping the channel will lead to increased sales. And woe to those who get the channel, get the chicken craving, but live far from a Swiss Chalet. Click here to see the promotional video for the channel.
On another topic related to chicken, I came across this website recently that features professional video on chicken production. It shows the Willamette Egg Farm in Oregon, and is an enjoyable, if self-serving view of a large egg operation. If more agricultural operations could afford to shoot and market videos of this quality, it might change consumers’ perceptions of food production. Click here to watch the video. It’s interesting that the egg farm addresses the caged versus cage-free issue, and does it in a fairly effective way. See what you think.
