The federal government is investing about $4.5 million in four pulse industry projects designed to ensure market access and pursue new market opportunities.
“Canadian farmers grow and export more pulses than anyone else in the world,” said agriculture minister Gerry Ritz in making the announcement.
Ottawa is investing up to $1.5 million in a project to capture premium prices by marketing Canadian pulses as environmentally friendly.
As well, up to $1.5 million will be spent on a project to capture new opportunities for pulses in markets for healthy and sustainable food.
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Up to $1.3 million will be devoted to give the industry better access to transportation equipment and to create more efficient and reliable transportation systems.
Finally, up to $308,250 will be provided through the AgriMarketing program to promote the health and environmental benefits to pulses.
All four projects will be administered by Pulse Canada.
“This funding allows us to continue to focus on our priority areas and grow the pulse industry by creating new opportunities in the global food market,” said Barry Grabo, chair of the national association
The pulse industry is marketing its peas, lentils, beans and chickpeas as healthy food ingredients.
