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Bull sale sees price rebound

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Published: March 23, 2006

REGINA – Prices at the 101st annual Regina Bull Sale rose about 20 percent this year, suggesting that the Canadian cattle industry is returning to normal.

This year’s high-selling Red Angus bull brought $24,900, more than doubling the price tag on last year’s high selling bull overall, a Charolais that fetched $11,750.

The Red Angus, expected to be the overall high seller at this year’s event, was Neil and Chad Haaland’s Red Bell Rock Jester 316N from their Bell Rock Angus ranch at Hanley, Sask. The buyer was Erickson Livestock from Wetaskiwin, Alta.

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Sale manager Helge By said the improved prices seemed to reflect the optimism that has returned to the cattle business on the Prairies.

“That and a pent up demand for bulls after producers delayed buying during BSE are helping sales this season,” he said.

The high selling Black Angus came from Robin Hogberg’s Bar-H Land and Cattle ranch at Langenburg, Sask. BH Bourbon 28P brought $4,100. The bull was chosen grand champion Angus a day earlier.

The 34 Black Angus bulls on sale averaged $2,868, on par with last year’s prices.

The high selling Limousin, also named reserve grand champion, was a three-year-old from the Cummins family’s Splendor View Acres at Lumsden, Sask. SVA Napoleon brought $4,200.

Limousin prices averaged $3,233 versus $2,100 last season.

Simmental bulls averaged $2,788, about $332 more per animal than last year.

Red Angus average prices were up $760 over last year with the second highest seller bringing $5,000 and the average price reaching $3,644.

The Charolais sale average was down $473 compared to 2005 due to the breed having the event high seller last year. The average sale price was $2,536 with the 2006 high seller bringing $5,100.

For the first time, the Regina Bull Sale was combined this year with the Spring Steer and Heifer Youth Show.

The two events have been held simultaneously at the same location in Regina’s Exhibition Park for many years, but they had always remained separate events.

“It created some efficiencies and saved us some money,” said Reed Andrew about the youth event that attracted 23 4-H clubs from across southern Saskatchewan.

RBS sale secretary Candace By said the 4-H clubs enjoyed services such as set and bedding while both the bull sale’s show and the youth event made changes to their schedules to accommodate the Sunday events in a single arena.

“It helps make these smaller, regional bull sales sustainable and improves the youth event at the same time,” she said.

Andrew said the increased traffic to both events makes the package more attractive to sponsors.

“We found the sponsors were more receptive to our show when it was combined with the bull sale,” he said.

By said the small trade show is also growing as companies find the low cost for space at the combined event and the larger number of producers at the show an attractive combination.

Jim Millham of Hi-Cliffe Farms at Esterhazy, Sask., has been using the Regina Bull Sale as the main marketing venue his farm’s Hereford bulls since 1941.

“We have to find ways to keep these smaller shows sustained. Working together with other groups only makes sense,” he said.

“For those of us who don’t have 150 or 200 cows to make a ranch sale work, we need the Regina show. I’m sure the folks in the northwest feel the same way about the Lloydminster bull sale,” he said.

A Hi-Cliffe bull was named reserve grand champion Hereford while the grand champion was won by McCoy 532M Powerhouse 77P from Chad Nicholas’ McCoy Farms of Milestone, Sask.

The grand champion Red Angus was from DKF Red Angus at Gladmar, Sask. The yearling bull, First Choice 57R, brought $4,100 and also was chosen as the event’s supreme champion.

Simmental’s grand champion was Cityview Reggie 5R from Moose Jaw’s City View Simmentals.

Grand champion Charolais went to Retro Red 1R, sold by Dennis and Donna McMorris of Crystal D Charolais at Balgonie, Sask.

Hereford sale numbers were not available by Western Producer deadlines.

About the author

Michael Raine

Managing Editor, Saskatoon newsroom

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