Now playing on a smart device near you, Welcome to the Farm Show: Season 2.
The second season of the the Western Producer’s documentary series launched Oct. 8, with episode one, To Store or to Sell? about grain market signals, forecasts and storage options.
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Welcome to the Farm Show provides a closer look into what goes on at Ag in Motion, the annual outdoor farm show held near Langham, Sask. in July. The first season launched in fall 2024 at Canadian Western Agribition in Regina.
The second season features four episodes on topics of livestock showing, technology and show operators.
The season premiere features Western Producer editor Robin Booker speaking with Paul Brisebois, senior vice-president of AGI’s North American farm business, about the permanent infrastructure that AGI has set up at the Ag in Motion show site.
It also includes a discussion with Ed Broschinski, lead grain market analyst with Cargill, on the volatility that farmers can face and the many hats they wear.
“Not only is a farmer now a mechanic, a logistics co-ordinator, an accountant … now they’ve got to be a market analyst,” he says in the episode.
“And they’ve got to predict things that are going to happen in the future in a very uncertain market.”
Many topics are touched on in the first episode, including the looming impact of tariffs. In the media release for season two, Glacier Farm Media states, “the goal of the series is not only to share stories from Ag in Motion but also to remind farmers that they are not facing these challenges alone.”
Ag in Motion is often referred to as a “pop up town,” amassing average attendance of 30,000 people over the three days. That town does feel like a farm-based community, with many people seeing and speaking to those they don’t often see or making new connections.
Oriahna Rhinas, attending the show to claim the Rhinas family’s win of the 100-ton fertilizer bin from Corr Grain Systems, says in the episode that these feelings are one of the reasons for attending the show.
To watch season two, visit the Welcome to the Farm Show landing page or the Western Producer’s YouTube channel. The next three episodes will be released in the upcoming months.
