Protein Industries Canada director Dave Donnan, left, Heidi Dutton of Sunnydale Foods and Lovingly Made, Tyler McCann of the Canadian Agri-Food Policy Institute and Murad Al-Katib of AGT Foods take the stage during a panel discussion at the 2024 Protein Industries Canada conference.  |  Janelle Rudolph photo

Ag productivity hampered by policy: speakers

Panelists warn that if Canada doesn’t find ways to make itself attractive to agri-food businesses, other countries will

Glacier FarmMedia – Agriculture and the agri-food sector can be a powerful tool for Canada both economically and geopolitcally. That’s according to Jack Mintz, economist and president’s fellow at the University of Calgary’s Public Policy Institute. Agriculture is a high-productivity sector with great strategic opportunities on the world stage, he told attendees of the Protein […] Read more

The plant protein industry says companies that remain after the current market upheaval will have to be more focused on markets that matter and products that people are excited to keep eating.  |  Getty Images

Plant-based protein sector learns from recent downturn

Industry officials say they have learned lessons from recent marketing challenges and remain positive about the future

Lessons have been learned from the downturn in the plant-based protein marketplace, including what could have been done differently when it came to marketing, product development and consumer expectations. Attendees heard that message during a panel of industry representatives in the plant-based ingredient space at the recent Agri Tech Venture Forum in Toronto. “The problem […] Read more