The Canadian Cattle Association says a lack of public knowledge about farming is reflected in beef consumption trends and underscores the need for farmers and ranchers to speak up.  |  File photo

Beef’s consumer challenges considered educational issue

Results from a recent survey are seen as an indication that consumers want to know more about how beef is produced

Glacier FarmMedia – Social media, news articles and conversations around the dinner table don’t always have a positive story to tell about Canadian beef, but that may be rooted in uncertainty more than negativity. While people from every generation are questioning beef’s roles in diets, markets and the environment, recent public perception research done by […] Read more

Cattle graze in a rocky pasture as a large rocky ridge rises behind them.

Making a case for the cow-calf sector

Unfortunately, the cow-calf sector is viewed as a significant source of greenhouse gases by some. Ill-informed journalists, academics and politicians cite fossil fuel use, fertilization, enteric emissions and agricultural wastes as reasons to phase out the beef production industry and adopt alternative diets.