In an era of social media and the rapid spread of misinformation, what the public thinks about farming practices can have a big impact on producers’ livelihoods.
Tag Archives public perception

Beef’s consumer challenges considered educational issue
Results from a recent survey are seen as an indication that consumers want to know more about how beef is produced
Glacier FarmMedia – Social media, news articles and conversations around the dinner table don’t always have a positive story to tell about Canadian beef, but that may be rooted in uncertainty more than negativity. While people from every generation are questioning beef’s roles in diets, markets and the environment, recent public perception research done by […] Read more
Making a case for the cow-calf sector
Unfortunately, the cow-calf sector is viewed as a significant source of greenhouse gases by some. Ill-informed journalists, academics and politicians cite fossil fuel use, fertilization, enteric emissions and agricultural wastes as reasons to phase out the beef production industry and adopt alternative diets.