WINNIPEG — Not long ago, Farmers Edge had ambitions of selling its precision agriculture services to thousands of farmers on tens of millions of acres around the globe. The digital agriculture company was expanding into Ukraine, Russia, South America, the United States and other markets from its home base in Western Canada. However, sometime in […] Read more
Tag Archives precision ag
Agco focuses on retrofit automation technology
Recent disruptive technologies including auto guidance have seen growth start with aftermarket systems
When auto guidance appeared on the scene, it was grassroots demand from producers and aftermarket system suppliers that pushed the technology forward. As autonomy becomes the latest disruptive technology in ag equipment, Seth Crawford, Agco’s senior vice-president and general manager, precision ag and digital, said he sees it becoming mainstream in the same way auto […] Read more
Striving for tech dominance in age of automation
Agco looks to dominate the precision farming landscape and to deliver products to producers in a new way
Speaking to a group of ag and investment journalists in late June, Agco chief executive officer Eric Hansotia said his aim is to take Agco to a dominant market position when it comes to precision farming offerings. The decision to pursue that goal was made in a meeting of senior management several months ago, he […] Read more
Solar storm sends field navigation haywire
In the summer of 1859, a British astronomer was investigating what looked like a group of dark specks on the sun when there was a blast of light. The flare he saw lasted five minutes. The effects lasted for two days. Telegraph systems failed so spectacularly that operators got electrical shocks from their machines. Paper […] Read more
Feds spend $97 million on agricultural clean tech projects
Glacier FarmMedia – The federal government today announced some $97 million in funding for farms and agri-businesses to adopt cleaner technologies like more efficient grain dryers, solar power and precision agriculture technology. “Canadian farmers fully understand the need to take care of the environment and they are constantly innovating to find new solutions to reduce […] Read more
Ag investments in artificial intelligence worth watching in ’24
I watch with interest what investors consider to be hot in the world of agriculture and note how quickly that interest fades and moves to the next trend. Precision agriculture technologies are the exception. They remain a popular investment choice, and for good reason. In comparison, the alternative protein sector, particularly plant-based meats, is no […] Read more
Digital ag delivers, but barriers remain
Dave Hewlitt’s only regret in jumping into the evolving field of farm data is that he hesitated first. “I felt maybe it was going to take a lot of time and that the benefits would be hard to see,” the Eston, Sask., producer said. “So, I maybe dragged my feet a little more than I […] Read more
Fendt sales growth exceeds expectations
It seems the good times are likely to continue for a while yet in the farm machinery industry. Agco reported its third quarter earnings in October, and the news was all blue skies. Delivering his state-of-the-company report during a corporate earnings webcast, Agco president and chief executive officer Eric Hansotia revealed how the company’s bank […] Read more
GPS receiver unlocks RTK precision
System avoids base station unlock fees because it was designed to work with any base station that surveyors use
Andrew Clayton of Agra GPS said the new receiver is the first receiver outside of John Deere’s products that is compatible with Deere’s GPS system.
Cost puts brakes on precision ag
Most farmers in southern Ontario grow soybeans and corn. Meanwhile, the typical farmer in Saskatchewan produces canola, wheat, barley and probably a pulse crop. Yet the two share similar concerns about precision agriculture. A University of Guelph survey found that many growers, regardless of geography, aren’t sure if precision ag technology is right for their […] Read more
