Wool accounts for one per cent of global fibre production by volume and eight per cent by value but is still losing ground to synthetics. | Woolmark Co. photo

Wool sector emphasizes green focus

The Australian company behind a new ad campaign says the fibre’s environmental footprint isn’t all about carbon


Glacier FarmMedia – The Woolmark Company has a new plan to promote the sustainability of wool. “There’s wool for all seasons,” said Monica Ebert, sustainability manager for the Australian company. “You just have to find the right pieces.” Ebert was the guest speaker during a Campaign for Wool “Spinning Yarn” webinar series last month. She […] Read more

Bryan Driedger stands next to the Austin Woollen Mill’s wool carding machine.  |  Donna Gamache photo

Company brings new fibre processing to Man.

The agri-business landscape in the western Manitoba village of Austin expands with the arrival of textile processing.

Glacier FarmMedia – The western Manitoba village of Austin has a new facet in its agri-business landscape: textile processing. The Austin Woollen Mill, owned and operated by Bryan and Lynda Driedger, held a grand opening earlier this spring. Visitors were introduced to the steps of wool processing as they toured the new facility. The facility […] Read more

A large part of the lamb meat market in Canada is currently filled with imported product, while wool is being seen as an environmentally friendly option.  |  Alex McCuaig photo

Sheep sector faces turbulent times

Opportunities are plentiful, but the meat sector has struggled and questions have been raised about wool association

MEDICINE HAT — On the face of it, Canadian sheep producers appear to have a lot going for them. Only about 20 percent of the lamb meat demand is being filled domestically and wool is increasingly seen as an environmentally sustainable option for fabrics and clothing. But the failure of North American Lamb Company and […] Read more


Matthew Rowe, Campaign for Wool chief executive officer.

Canadian wool weaving gaining international attention

Federal government offers new funding for branding and developing high-value international markets for Canadian wool products

The Canadian Wool Council is attracting international attention as it hosts the International Wool Symposium in Montreal. The federal government also announced a $185,000 funding boost for branding and marketing through the AgriMarketing Program over three years. “It’s been a good couple of days for Canadian wool,” said Matthew Rowe, Campaign for Wool chief executive […] Read more