Major implement companies face high-tech future as they wrestle with automation, autonomy and precision agriculture
Images of autonomous machines working on their own in fields can easily grab the attention of early-adopter producers, especially those facing a labour crunch. They also make impressive headlines and brand announcements. However, even though several concept, prototype and even a few production machines have appeared on the scene, nearly all producers will again still […] Read moreTag Archives Massey Ferguson
Final years of Massey Ferguson’s assembly plant
Declining sales and accumulated debt forced the sale of the combine division and closure of the plant
In this final instalment of our four-part series on the Massey Ferguson combine plant in Brantford, Ont., the story wraps up with a look at the plant’s final days and what was left unfinished as the company abandoned combine manufacturing in the 1980s. As the 1980s began, the evolution toward fewer, larger farms had taken […] Read more
Engineers keep a close eye on the competition
Massey Ferguson engineers had a reputation for being unconventional while producing combine concepts
In part three of this four part series, we take a look at what it was like to be a combine field test engineer for Massey Ferguson back in the 1970s. Here is a compilation of recollections from various engineers who worked at MF’s Brantford plant during that time. Whenever a brand develops a new […] Read more
VIDEO: Massey Ferguson launches new 9S tractor series
UPDATE: This story was updated with the addition of a video at 1125 CST – December 5, 2023 HANNOVER, Germany — Massey Ferguson has launched its long-awaited 9S tractor, bringing the latest design to a high-horsepower offering from the company. The 9S tractors replace the 8700 S line for the company and bring increased power […] Read more
Brantford plant supported harvest brigade
This is the second instalment in our series on the history of Massey’s Ferguson’s combine assembly plant in Brantford, Ont., as part of the WP100 Series. “The five years 1971-1975 saw unprecedented growth in the farm machinery industry. For Massey-Ferguson, demand in most markets exceeded production capacity in three of the five years.” Those encouraging […] Read more
A look back at a Massey Ferguson milestone
The company built a state-of-the-art plant in Ontario in the early 1960s to design and build a new line of combines
“Get up to date or go out of business.” That quote appeared in one of the many official news releases Massey Ferguson’s public relations people were handing out on June 9, 1964. It was the day of the grand opening of the company’s combine plant in Brantford, Ont., and the comment, more than any other, […] Read more
Short and dry? Give this baler a try – photo essay
Farmers got a close look at Massey Ferguson’s RB.156 baler at an Agriterra Equipment field demonstration at Cody Longson’s farm west of Cayley, Alta., Sept. 21. | Mike Sturk photos Related stories: AGCO to introduce new round baler series Massey Ferguson 1 Series Round Baler
New Agco sprayers target total cost of ownership
When Agco moved to differentiate its two main machinery brands in North America, Massey Ferguson and Fendt, it gave Massey the tag line “straightforward and dependable.” Product managers say that means a line offering fewer high-end options and, generally, a lower price tag. On the other hand, Fendt has been positioned as the premium, high-technology, […] Read more
