CHICAGO (Reuters) —Deere said it would cut an unspecified number of production and salaried jobs to save costs as it grapples with a downturn in farm equipment demand. The cuts will reduce “overlap and redundancy in roles and responsibilities,” Deere disclosed in a filing. The news comes weeks after the company trimmed its annual profit […] Read more
Tag Archives John Deere — page 3
Equipment sales to slow in 2024
Sales of ag equipment could decline by up to 15 per cent in Canada because of slumping grain and oilseed prices
Farm Credit Canada recently released a farm machinery market outlook for 2024, and the news isn’t all that great for Canadian equipment dealers, especially when it comes to harvesting equipment. Despite new combine sales growing 5.5 per cent in 2023 in Canada compared to 2022, according to the Association of Equipment Manufacturers (AEM), the FCC […] Read more
Farmers get involved in machine design
Anyone who has operated or repaired farm machinery has probably asked themselves, at one time or another, “did some engineer really think this design was a good idea? If only they’d asked farmers …” In today’s highly competitive environment, brands now make a special effort to do exactly that. Farmer panels are usually involved in […] Read more
John Deere reaches for fully autonomous fleet by 2030
Company targets autonomous operations for every job required to grow a corn or soy crop, from tillage to harvest
As John Deere unveiled its 2025 model year product line in late February, it brought the company one year closer to a significant date: 2030. That is when the brand has promised to offer a complete fleet of autonomous equipment, able to handle a full farming season from seeding to harvest with self-driving machines. “The […] Read more
Deere cuts profit view
REUTERS — Deere & Co. has cut its 2024 profit forecast as farmers remain hesitant about big-ticket equipment purchases due to high borrowing rates and falling crop prices, even as its first-quarter sales and profit topped Wall Street estimates. With farmers reassessing expenses, particularly for compact tractors, Deere said it now expects net income for […] Read more
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Canadian quantum-sensing startup receives Deere nod
John Deere’s Startup Collaborator program helps new companies develop and explore innovative technology
CALGARY — A Canadian firm that uses quantum sensing to improve navigation for autonomous vehicles is among six start-up companies from around the world that will be collaborating with John Deere. “This is a perfect opportunity to find a technology that’s really interesting that may have a large application to solving customer problems that are […] Read more
JD teams with Starlink satellite service
The equipment manufacturer plans to start in the United States and Brazil as it aims to boost machine connectivity
One common complaint from many farmers is about less-than-impressive rural cellular coverage. It’s a complaint not limited to Canada, and in fact Canadian producers have it better than those in some other countries. One problem with limited service is that it affects the use of digitally connected machines in a farm fleet, which need good […] Read more
Equipment manufacturers focus on technology
Major implement companies face high-tech future as they wrestle with automation, autonomy and precision agriculture
Images of autonomous machines working on their own in fields can easily grab the attention of early-adopter producers, especially those facing a labour crunch. They also make impressive headlines and brand announcements. However, even though several concept, prototype and even a few production machines have appeared on the scene, nearly all producers will again still […] Read more
Milk data project brings field and barn numbers together
John Deere and DeLaval have created a way for dairy farmers to bring together data from across their entire farms, not just from crops or the barn. The companies have created the Milk Sustainability Center, which will consolidate data from dairy farmers for evaluation and decision-making around sustainability impact and efficiency. Farmers might manage their […] Read more
