Assembly lines at most major equipment brands have significantly slowed during 2024, and they won’t likely pick up the pace again until 2026. | Scott Garvey photo

Major brands adjust to new market

Equipment companies throttle back production and inventory levels to maintain margins amidst large drop in sales


In the 1980s, Massey Ferguson’s Brantford, Ont., combine assembly plant started bleeding red ink due to management’s failure to adjust to changing market conditions. Another key problem was a bloated inventory of unsold machines sitting outside the factory doors. All of the that led to the eventual closure of the plant and the bankruptcy of […] Read more

Agco is selling the majority of its Grain and Protein business division, including its grain bin and handling equipment arm GSI, to American Industrial Partners for a reported US$700 million. | GSI photo

Agco strikes deal to sell grain bin firm GSI

Agco has completed a deal to sell the majority of its Grain and Protein business division, including its grain bin and handling equipment arm GSI, to American Industrial Partners for a reported US$700 million. The company says it plans to focus on precision agriculture products and machinery. ”The divestiture of Grain and Protein supports Agco’s […] Read more

At its 2024 Tech Day held near Salina, Kansas, Agco chief executive officer Eric Hansotia, in the red shirt, and other senior staff sat down for a roundtable discussion, revealing their views on the next major technology to disrupt the ag equipment industry — full autonomy. |   Scott Garvey photo

Agco focuses on retrofit automation technology

Recent disruptive technologies including auto guidance have seen growth start with aftermarket systems

When auto guidance appeared on the scene, it was grassroots demand from producers and aftermarket system suppliers that pushed the technology forward. As autonomy becomes the latest disruptive technology in ag equipment, Seth Crawford, Agco’s senior vice-president and general manager, precision ag and digital, said he sees it becoming mainstream in the same way auto […] Read more


Agco has its sights set on being the market leader in technology and autonomy that can be retrofitted onto multiple machines from all original equipment manufacturers.  |  Scott Garvey photo

Striving for tech dominance in age of automation

Agco looks to dominate the precision farming landscape and to deliver products to producers in a new way

Speaking to a group of ag and investment journalists in late June, Agco chief executive officer Eric Hansotia said his aim is to take Agco to a dominant market position when it comes to precision farming offerings. The decision to pursue that goal was made in a meeting of senior management several months ago, he […] Read more

An FCC economic outlook report expects weak grain and oilseed prices will dampen demand for new harvesting equipment in Canada in 2024 by up to 20 per cent compared to last year.  |  Scott Garvey photo

Equipment sales to slow in 2024

Sales of ag equipment could decline by up to 15 per cent in Canada because of slumping grain and oilseed prices

Farm Credit Canada recently released a farm machinery market outlook for 2024, and the news isn’t all that great for Canadian equipment dealers, especially when it comes to harvesting equipment. Despite new combine sales growing 5.5 per cent in 2023 in Canada compared to 2022, according to the Association of Equipment Manufacturers (AEM), the FCC […] Read more


Easing of supply chain problems over the past year has allowed assembly lines to return to normal speed and enabled Agco to accept more orders.  |  Agco photo

Fendt sales growth exceeds expectations

It seems the good times are likely to continue for a while yet in the farm machinery industry. Agco reported its third quarter earnings in October, and the news was all blue skies. Delivering his state-of-the-company report during a corporate earnings webcast, Agco president and chief executive officer Eric Hansotia revealed how the company’s bank […] Read more

John Deere and its main brand rivals have seen sales numbers and profits jump significantly in the first half of 2023.  |  Robin Booker photo

Profits up at agriculture equipment makers

Higher sales and profit margins boost the balance sheets of the makers of the major agricultural implement brands

As the height of the pandemic fades, COVID-induced problems for the big farm equipment brands are starting to ease. Their sales numbers have seen a post-pandemic jump. One small negative for manufacturers is the sales of utility and compact utility tractors. They have declined sharply from an artificial high, which was attributed to acreage owners […] Read more

Engines hang from a ceiling-mounted conveyor in an AGCO assembly plant.

Supply chain problems ease

Ag equipment brands see fewer supply disruptions than what was seen during the pandemic but they aren’t completely gone

Any producer who purchased, or tried to purchase, new equipment over the past couple of years, as COVID raged, likely had to wait an unusually long time to take delivery, due to supply chain disruptions. Along with inflating wait times for delivery, the disruption pushed retail prices through the roof due to record high ocean […] Read more