Some major brand executives believe U.S. farmers’ satisfaction with the presidential election outcome will help increase sales of new equipment in 2025. | Scott Garvey photo

Trump presidency has U.S. farmers smiling

When it comes to the impact of a Donald Trump presidency, the recent post-election headlines in the United States seem to be painting a significantly different picture of the future than news sources outside the country. While news agencies around most of the western world ponder the possible bleak economic and global security impacts his […] Read more


Canadian seeding equipment manufacturers could face a particularly difficult business environment over the next four years. | Scott Garvey photo

Sales of new and used seeding equipment plummet

According to a report published in November by Farm Credit Canada, Canadian short-line equipment manufacturers are feeling the pressure from a slowdown in demand for equipment. “In Canada, manufacturing sales in the first nine months of 2024 have fallen by 8.7 per cent compared to last year,” it says. “We expect Canadian manufacturing sales to […] Read more

Assembly lines at most major equipment brands have significantly slowed during 2024, and they won’t likely pick up the pace again until 2026. | Scott Garvey photo

Major brands adjust to new market

Equipment companies throttle back production and inventory levels to maintain margins amidst large drop in sales


In the 1980s, Massey Ferguson’s Brantford, Ont., combine assembly plant started bleeding red ink due to management’s failure to adjust to changing market conditions. Another key problem was a bloated inventory of unsold machines sitting outside the factory doors. All of the that led to the eventual closure of the plant and the bankruptcy of […] Read more


Sales of four-wheel drive tractors are up 22 percent in Canada so far this year while sales of two-wheel drive tractors fell 15 percent. Combine sales are up 16.5 percent to the end of September.  |  File photo

Four-wheel drive tractor sales strong in Canada

Long-term optimism in the sector cited as reason ag equipment sales have been strong for three years in North America

Soaring sales of four-wheel-drive tractors this year in North America is a vote of confidence from farmers in the long-term future of their operations as they embrace new technologies, says an industry leader. Sales have increased 43 percent in the United States this year and 22 percent in Canada, said Curt Blades, senior vice-president of […] Read more

John Deere and its main brand rivals have seen sales numbers and profits jump significantly in the first half of 2023.  |  Robin Booker photo

Profits up at agriculture equipment makers

Higher sales and profit margins boost the balance sheets of the makers of the major agricultural implement brands

As the height of the pandemic fades, COVID-induced problems for the big farm equipment brands are starting to ease. Their sales numbers have seen a post-pandemic jump. One small negative for manufacturers is the sales of utility and compact utility tractors. They have declined sharply from an artificial high, which was attributed to acreage owners […] Read more

A John Deere air seeder sits idle.

Deere beats expected profits

REUTERS — Deere & Co. breezed past Wall Street estimates for third-quarter profit Aug. 18 and raised its full-year guidance, but investor concerns over slower sales sent shares down as much as five percent. The Moline, Illinois-based company posted a 60 percent rise in quarterly profit, yet investors seemed unimpressed and shares slumped for the […] Read more