Consumers have difficulty answering basic questions about farm production, which is an opportunty for engagement, said University of Guelph professor Mike von Massow at the Western Canadian Dairy Seminar.
Tag Archives consumer trust
Consumer engagement crucial in changing dairy marketplace
Industry needs to bridge gap between high trust in farmers and limited knowledge of agriculture practices, professor says
Ag sector is trustworthy, so show it, don’t tell it
Those of us with a front-row view of agriculture in this country are shaking our heads over findings of the latest survey on consumer trust in the food system. When the Canadian Centre for Food Integrity recently canvassed 2,800 Canadians, it uncovered a sharp drop in public confidence. While 31 per cent said they believe […] Read more
Cooking oil alleged to have moved in Chinese fuel tankers
Government promises to launch investigation, and truck manufacturers release new safety standards for moving edible oil
BEIJING, China (Reuters) — China’s truck manufacturers have released safety standards for vehicles carrying edible oil as firms attempt to regain consumer trust after a report about fuel tankers transporting cooking oil rekindled fears about food contamination. Despite Beijing’s best efforts to step up food safety controls in the past decade, China has struggled to […] Read more
Producers build trust by sharing
Farmers need to share themselves, not act like experts, if they want to win consumers’ trust. That was a theme that ran through a discussion about consumer trust during Keystone Agricultural Producers annual meeting. Consumers trust people they relate to. “It actually has nothing to do with education, or it can’t be framed that way,” […] Read more
