The AgriCommunication Initiative is intended to help farmers share their stories with the public to increase awareness
The federal government last week announced funding for a new program to help connect consumers and farmers. Agriculture minister Marie-Claude Bibeau launched the first stream of the AgriCommunication Initiative alongside members of the Canadian Agricultural Youth Council. She said the council represents the sector’s next ambassadors. “More than anyone else, you are facing the challenges […] Read moreTag Archives consumer opinion
Food affordability still top consumer concern: CCFI
The Canadian Centre for Food Integrity held a webinar to look at how to better earn public trust in food and farming. Ashley Bruner, research co-ordinator for CCFI, said the COVID-19 pandemic has increased consumers’ desire to know where their food comes from. Globally, there has been a record rise in general trust, with Canada […] Read more
Consumers’ views a factor for protein sector
Consider the hot dog. Is it a sandwich? How the hot dog seems to consumers says a lot to plant protein food product developer and entrepreneur James Battershill about how the plant protein marketplace needs to be approached. “The reality is that consumers don’t think of a hot dog as a sandwich,” said Battershill, who […] Read more
Meat price main issue for buyers
SASKATOON — If a consumer panel at the recent provincial beef conference is truly representative, meat buyers look at cost above anything else when deciding what to buy. The panel of six, four women and two men, all said they had cut back on meat purchases in the last couple of years. When asked when, […] Read more
Wheat gets an image makeover
Wheat has become a supporting actor on the Prairies, playing second fiddle to the star of the show, canola. The crop’s status dimmed because demand growth for the staple has faded. Global oilseed demand soars because vegetable oil goes into almost all processed food and meal feeds the globe’s fast growing livestock herds, while corn […] Read more
Why farmers should care what consumers think
Barb Glen reports from the farm & food care conference in Ottawa about public opinion and agricultural policy OTTAWA — Cherilyn Nagel, a grain farmer and agricultural advocate from Mossbank, Sask., used to dismiss consumer concerns about farming practices. She thought earning public trust was unimportant and there was no value in providing credible information […] Read more
Food centre to build consumer trust
Public opinion polls can be misleading, but it’s hard to ignore a survey that produces the same result year after year. For instance, a majority of Canadians consistently say they are worried about hormones in food. “We’ve known since 2006 that almost two-thirds of Canadians have concerns about hormones in their food. That’s not just […] Read more
