Convincing farmers to try something new isn’t the easiest task. So, over the last few years, Nutrien Ag Solutions must be doing something right. Related story: ‘This isn’t going to go away’ It has persuaded a significant number of Prairie farmers to sign up for its Sustainable Nitrogen Outcomes program. “Canada has been really great. […] Read more
Tag Archives consumer demands
European supermarkets stop selling Brazil beef over deforestation links
SAO PAULO/AMSTERDAM, Dec 15 (Reuters) – Six European supermarket chains, including two owned by Dutch firm Ahold Delhaize and a Carrefour subsidiary, said on Wednesday they would stop selling some or all beef products from Brazil due to links with destruction of the Amazon rainforest. The pledges ranged from supermarket chain Lidl Netherlands, which committed […] Read more
Buyers are calling the tunes for farmers’ annual dance
Crop management is going to get trickier and farmers might have to accept that they won’t get paid for the extra effort. Farmers already face restrictions from many buyers on issues like pre-harvest glyphosate, but more and more buyers are placing more and more requirements on how a farmer grows a crop. If you want […] Read more
Dairy farmers struggle for consumer loyalty
Producers told they must come to grips with new milk alternatives and increased scrutiny over production practices
Canada’s dairy producers no longer enjoy a privileged relationship with consumers whose support is unquestioned, says an industry leader. People not only have more options to choose from, they also want to “know more about what’s in their food and how it’s produced,” said Jacques Lefebvre, chief executive officer of the Dairy Farmers of Canada. […] Read more
Argentine exporters vow safeguards to keep GM wheat out of shipments
BUENOS AIRES, Nov 8 (Reuters) – Argentine grains exporters have asked the government to identify farmers who are growing drought-resistant genetically modified (GM) wheat, so they can halt sales from those areas until top importer Brazil approves the technology. Exporters say if any GM wheat is shipped from Argentina, all international sales of the grain […] Read more
Low carbon footprint seen as marketing edge
Farmers need to flip some of today’s annoying consumer demands into tomorrow’s advantages, says an agricultural representative turned full-time farmer. Embracing those consumer priorities might be one of the few things that can make up for the Prairies’ landlocked position. “What if the new quality isn’t just talking about the protein content of our wheat, […] Read more
Plant protein demand unshaken by COVID-19 pandemic
The pandemic has broken, shaken and disrupted many things, but the galloping development of plant protein demand isn’t one of them. “One thing that’s stayed consistent is consumers’ obsession with protein,” Jo-Ann McArthur, a food markets expert who operates Nourish Food Marketing, said at the Manitoba Protein Summit. About 43 percent of Canadians say they’re […] Read more
Changing consumer trends affect beef demand
Bone-in products are gaining popularity in grocery stores, while fresh beef is considered higher quality than frozen
SAN ANTONIO, Texas —The beef industry’s ultimate goal is to maximize the value of every animal and find buyers for every part of the carcass in domestic and export markets. A wide ranging study into the vagaries of beef demand was presented at the National Cattlemen’s Beef Association convention held in San Antonio, Texas, Feb. […] Read more
Why won’t consumers listen?
It happens at almost every farm meeting in Canada. Someone gets up from their chair, walks over to the podium and delivers a 30-minute talk about “the importance of social media.” The speaker typically uses words like “engagement” and then tells farmers how to use Twitter and Facebook to win friends and influence people. This […] Read more
Consumer influence steering food production
One of the biggest challenges facing global food companies today is satisfying the demands of today’s consumers. “(There) are the three key questions every consumer is asking…,” said Hans Johr, corporate head of agriculture at Nestle, one of the world’s largest food companies. “What is in my food? Where does it come from? … How […] Read more
