Piglets in an indoor pen.

Pork sector under the public’s microscope

Arguing science won’t protect producers from PR problems that are based on emotions or perceived moral high ground

Arguing science won’t protect producers from public relations problems based on emotions or perceived moral high ground.


Ana Badea, a barley breeder with Agriculture Canada in Brandon, has developed a purple barley. The variety, which could soon be commercialized, contains anthocyanins, which are pigments found in blueberries, grapes and some vegetables. | Agriculture Canada photo

Purple barley shows market potential

The Agriculture Canada variety could generate media buzz and get Canadians thinking about barley on their dinner plate

There is purple rice and purple wheat. Now, there is a purple barley. Agriculture Canada scientists in Brandon have developed a new line with the temporary name of HB211147. The name isn’t great for marketing, but the unique and purple barley could become a hit with consumers. “I’m really excited about it,” said Ana Badea, […] Read more