Two red combines work in tandem to harvest a canola field.

Public trust in Canadian food system at a low

Research organization says more needs to be done by the agriculture industry to engage consumers and gain influence

The Canadian food system’s reputation has taken a significant hit in the last couple years, said Ashely Bruner of the Canadian Centre for Food Integrity (CCFI) during a recent webinar.

While it continues a trend observed in several prior years, report authors say the most recent results indicate that more concerted, joint public outreach efforts are needed from the agriculture sector. | Screencap via foodintegrity.ca

Public trust in food system sees sharp decline

Glacier FarmMedia – The Canadian public has become more divided and skeptical of Canada’s food system over the last year, according to the Canadian Centre for Food Integrity’s latest Public Trust Research Report. While it continues a trend observed in several prior years, report authors say the most recent results indicate that more concerted, joint […] Read more


Ag sector is trustworthy, so show it, don’t tell it

Ag sector is trustworthy, so show it, don’t tell it

Those of us with a front-row view of agriculture in this country are shaking our heads over findings of the latest survey on consumer trust in the food system. When the Canadian Centre for Food Integrity recently canvassed 2,800 Canadians, it uncovered a sharp drop in public confidence. While 31 per cent said they believe […] Read more

If you’re trying to reach non-farmers through social media with constructive messages about farming, arguing with people who attack you is counterproductive, says a seasoned agricultural communications professional. | Getty Images

Producers advised against fighting with trolls online

This is part of a series of stories that reporter Ed White will file this summer about the different approaches that can be taken when advocating for agriculture. Fighting trolls might look cool in fantasy movies or when you’re playing Dungeons and Dragons, but it doesn’t achieve much in the real world. If you’re trying […] Read more