Under the patronage of King Charles III, the Canadian Wool Council is promoting its Campaign for Wool and its mission to raise awareness about wool products made by Canadian producers.
Tag Archives Campaign for Wool
Wool campaign focuses on Canadian fabrics
The industry makes a concerted effort to show the public the wide variety of uses for all different types of the product
Wool sector emphasizes green focus
The Australian company behind a new ad campaign says the fibre’s environmental footprint isn’t all about carbon
Glacier FarmMedia – The Woolmark Company has a new plan to promote the sustainability of wool. “There’s wool for all seasons,” said Monica Ebert, sustainability manager for the Australian company. “You just have to find the right pieces.” Ebert was the guest speaker during a Campaign for Wool “Spinning Yarn” webinar series last month. She […] Read more
Canadian wool weaving gaining international attention
Federal government offers new funding for branding and developing high-value international markets for Canadian wool products
The Canadian Wool Council is attracting international attention as it hosts the International Wool Symposium in Montreal. The federal government also announced a $185,000 funding boost for branding and marketing through the AgriMarketing Program over three years. “It’s been a good couple of days for Canadian wool,” said Matthew Rowe, Campaign for Wool chief executive […] Read more
