Nerbas Bros. Angus is selling dog treats, called Juno Bites, made from previously unmarketable beef cuts.  |  Nerbas Bros. Angus photo

Livestock operation turns unused meat into dog treats

Manitoba cattle farm finds a new source of customers for unpopular meat cuts for which there was previously no market

Glacier FarmMedia – Nerbas Bros. Angus near Shellmouth, Man., has a philosophy of whole-animal utilization where possible. Its new value-added business venture fits that theme. The farm has launched Juno Bites, dog treats made from beef organs that previously had no market. Diversifying into animal treats adds a new facet of direct marketing for Nerbas […] Read more

Arron Nerbas set up a retail beef vending machine in Russell, Man. It’s been tried out in Europe, but is a new thing in North America.  |  Ed White photos

Rib-eye or ribs: just push this button

RUSSELL, Man. — Today the machine is working fine. “I’m the tech,” notes Arron Nerbas, a Shellmouth cattle producer who has just opened an automated retail beef storefront on the main street of this town. “It’s great … if it all works as it should.” Nerbas’ venture with retail beef is a way of adding […] Read more