Assembly lines at most major equipment brands have significantly slowed during 2024, and they won’t likely pick up the pace again until 2026. | Scott Garvey photo

Major brands adjust to new market

Equipment companies throttle back production and inventory levels to maintain margins amidst large drop in sales


In the 1980s, Massey Ferguson’s Brantford, Ont., combine assembly plant started bleeding red ink due to management’s failure to adjust to changing market conditions. Another key problem was a bloated inventory of unsold machines sitting outside the factory doors. All of the that led to the eventual closure of the plant and the bankruptcy of […] Read more

Today’s machines rely heavily on software for electronic controls, digital data transfer and guidance. How much access should owners get to a machine CPU to tinker with those systems? | KUBOTA PHOTO

Is right to repair a security vulnerability?

Brands should be proactive about allowing controlled CPU access to their equipment, security experts says

In May 2022, Agco announced it had become the victim of a ransomware cyberattack, which disrupted production at assembly plants. In May of this year, Germany-based implement manufacturer Lemken announced it too had been attacked by hackers. Equipment manufacturers across the board are working to protect their digital systems against malicious intrusion. At the same […] Read more


Fendt’s 600 Series tractors are equipped with the new four-cylinder CORE50, an Agco Power 5.0 litre diesel engine with a 149 to 209-rated horsepower range. Maximum power ratings bump those numbers up an additional 15 horsepower.  |  Scott Garvey photo

The Fendt 600 Vario Series is a new mid-horsepower line of tractors

Fendt’s 600 Series can handle a variety of farm tasks with the help of its new generation of VarioDrive CVT transmission

Fendt, Agco’s premium tractor brand, was given a new addition in late August with the introduction of the all-new mid-horsepower 600 Series. The new model line, which was first shown to the world during the Agritechnica show in Germany last November, has now come to North American shores. The four tractors in the 600 Series […] Read more

Agco is selling the majority of its Grain and Protein business division, including its grain bin and handling equipment arm GSI, to American Industrial Partners for a reported US$700 million. | GSI photo

Agco strikes deal to sell grain bin firm GSI

Agco has completed a deal to sell the majority of its Grain and Protein business division, including its grain bin and handling equipment arm GSI, to American Industrial Partners for a reported US$700 million. The company says it plans to focus on precision agriculture products and machinery. ”The divestiture of Grain and Protein supports Agco’s […] Read more

At its 2024 Tech Day held near Salina, Kansas, Agco chief executive officer Eric Hansotia, in the red shirt, and other senior staff sat down for a roundtable discussion, revealing their views on the next major technology to disrupt the ag equipment industry — full autonomy. |   Scott Garvey photo

Agco focuses on retrofit automation technology

Recent disruptive technologies including auto guidance have seen growth start with aftermarket systems

When auto guidance appeared on the scene, it was grassroots demand from producers and aftermarket system suppliers that pushed the technology forward. As autonomy becomes the latest disruptive technology in ag equipment, Seth Crawford, Agco’s senior vice-president and general manager, precision ag and digital, said he sees it becoming mainstream in the same way auto […] Read more


Agco has its sights set on being the market leader in technology and autonomy that can be retrofitted onto multiple machines from all original equipment manufacturers.  |  Scott Garvey photo

Striving for tech dominance in age of automation

Agco looks to dominate the precision farming landscape and to deliver products to producers in a new way

Speaking to a group of ag and investment journalists in late June, Agco chief executive officer Eric Hansotia said his aim is to take Agco to a dominant market position when it comes to precision farming offerings. The decision to pursue that goal was made in a meeting of senior management several months ago, he […] Read more

The first rubber belted tractor, the Challenger 65, was developed by Caterpillar and hit the market in 1986. In 2002 Cat sold the Challenger line to AGCO.  |  Caterpillar photo

Why did Caterpillar sell off the Challenger line?

Former Cat CEO Glen Barton explained distribution challenges helped prompt the sale in a conversation after his retirement

In early 2002, Caterpillar sold the Challenger belted tractor line it had developed to Agco, just 16 years after it introduced it to the market. However, some Caterpillar dealers in Canada continued to sell the Challenger, and because of the Cat-built drive train, the tractors continued to carry a Cat decal on their sides for […] Read more