"I think we, as an industry, have done a poor job of marketing ourselves," says Hebert Grain Ventures' Kristjan Hebert. "Unless you grew up with the smell of fresh summer fallow or morning dew on the crop, farming is not something you dream about doing." | File photo

Sask. farmer promotes 10 cents per acre campaign

It’s clear to Kristjan Hebert that farmers aren’t very good at marketing. He’s not talking about marketing crops or livestock — many producers can do that. He says what they lack is the ability, or willingness, to sell farming as a potential career to young Canadians. “Just scroll through social media and you’ll see the […] Read more


Connecting with Canadians is a more diverse task

Connecting with Canadians is a more diverse task

The growing disconnect between farmers and non-farmers in Canada has been the topic of much discussion and no small amount of consternation in agricultural circles over the past decade or so. There’s been a plethora of initiatives launched to bridge that gap, including Ag in the Classroom, the Centre for Food Integrity, Farm & Food […] Read more

Johanne Ross shares a laugh with a group of teachers during a professional development session in 2013 when she was executive director of Agriculture in the Classroom-Manitoba.  |  File photo

Agricultural educator finally calls it quits

An innovator in agricultural education and a member of the Canadian Agricultural Hall of Fame has decided to retire. Johanne Ross will work her last day as executive director of Agriculture in the Classroom-Canada on Feb. 9. “Please join the board of directors of Agriculture in the Classroom–Canada in extending best wishes to Johanne Ross, […] Read more


Working with teachers is at the core of the program’s approach, Katherine Cherewyk, executive director of Manitoba’s Agriculture in the Classroom program, told the Keystone Agricultural Producers annual meeting. | Screencap via aitc.mb.ca

Teachers key to Ag in the Classroom program

It’s hard to get an understanding of farming and food production to all of Manitoba’s 186,000 school students. But with teachers on board, that herculean task becomes more manageable. “Maybe we could reach all 13,000 teachers in one way or another,” said Katharine Cherewyk, executive director of Manitoba’s Agriculture in the Classroom program. Working with […] Read more