A long line of identical red farm machinery lined up in a dealer's lot.

Tariffs add to ‘perfect storm’ for ag equipment dealers

Commodity prices, high inventories and interest rates already pressuring sales as U.S. now threatens more disruption

The uncertainty surrounding the threat of substantial tariffs on key U.S. trading partners has North American businesses on edge. That is especially true for agricultural equipment manufacturers and the dealers that retail their products. “It’s been a long time since tariffs made up a piece of the puzzle between the U.S. and Canada,” says Eric […] Read more

This tractor, now displayed in the Lester F. Larsen Tractor Test and Power Museum at the Nebraska Tractor Test Lab, was marketed as a “Ford”, but its manufacturer wasn’t Henry Ford’s company. It proved so incapable that its owner, who eventually became a member of the Nebraska legislature, helped enact a law that established the Nebraska Tractor Test Lab.  |  Scott Garvey photo

Horses to horsepower

Inflated claims by early tractor manufacturers prompted the development of a standardized power measurement 

I want to ask you a question. How much has the type of agricultural equipment available to you, determined how you farm? How much did the type of machinery available to your father or grandfather influence the way they farmed? Obviously, the kind of equipment available to farmers has changed a lot over the decades, […] Read more

John Deere and its main brand rivals have seen sales numbers and profits jump significantly in the first half of 2023.  |  Robin Booker photo

Profits up at agriculture equipment makers

Higher sales and profit margins boost the balance sheets of the makers of the major agricultural implement brands

As the height of the pandemic fades, COVID-induced problems for the big farm equipment brands are starting to ease. Their sales numbers have seen a post-pandemic jump. One small negative for manufacturers is the sales of utility and compact utility tractors. They have declined sharply from an artificial high, which was attributed to acreage owners […] Read more