LEDUC, Alta. – The size 46 KK bra tacked to the wall stands out like a beacon at the Alberta Dairy Congress.
Even dairy farmers used to talking udder size with their colleagues give the unusually large brassiere and the black lacy number on a lighted mannequin a second glance.
“Some of the fellows ask if we’ve got one to fit them,” said Marj Oscar, of Millet, Alta., selling Jeunique bras, girdles, vitamins and lotions at her booth during the dairy show.
Young boys at the show aren’t shy. They walk by four or five times, their heads turning like owls to get a good look at the bras.
Read Also
Canola oil transloading facility opens
DP World just opened its new canola oil transload facility at the Port of Vancouver. It can ship one million tonnes of the commodity per year.
While a bra booth may look unusual among the feed supplements, manure pumps and straw choppers, it isn’t out of place at a dairy show, said Oscar’s daughter-in-law Sherry Oscar.
Most modern farm women work alongside their husbands on the dairy farm, hoisting heavy bales, lifting pails or wrestling calves. A good support bra and girdle helps keep everything in place.
Results realized
“It has made a tremendous difference,” said Sherry who was convinced by Marj to try the bra and girdle to give her bad back extra support.
“The girdle supports those muscles I currently don’t have,” said Sherry, who is ready to dash into the temporary change room if the talk gets too risquŽ.
“I didn’t put too much blush on today, because I know I was going to be red anyway,” she said. “It’s a little liberated for me.”
Marj is not afraid to talk about the benefits of a good-fitting bra with the farmers and farm wives who stop by the booth. Since Marj and her husband sold their dairy farm to their son and daughter-in-law, selling the Jeunique line of products, formerly Nutra-metics, has become her new job. Even the pendant on her necklace is a bra.
Sales of bras on the first day of the show weren’t brisk, but people picked up pamphlets and may give Marj a call at a less public place. She has 162 sizes of bras between 28B and 46KK.
“I can’t say they’re tire kickers, because we don’t sell tires,” she said.
