CALGARY (Staff) – A $1 million publicity campaign to show urban Albertans the value of agriculture was launched April 22.
Called Growing Together, the program features television, billboard and print ads telling people about the importance of the province’s $11 billion industry.
Alberta is the largest agriculture producing province in Canada but a study last year revealed a large percentage of people barely know of its existence.
The program aims to tell people about the number of jobs generated by farming, the environmental steps practiced by farmers and where the future of the industry is going, said Kim McConnell during a media launch in Calgary.
With money contributed by groups like the Alberta Cattle Commission, Alberta Wheat Pool and Royal Bank, as well as the Canada-Alberta Environmentally Sustainable Agriculture agreement, the major push from the campaign will appear around Thanksgiving, said McConnell, whose Fieldstone Marketing agency is handling part of the publicity.
