The Olds College booth at Canadian Western Agribition was a chance for it to promote courses and careers in agriculture.
Margo Cartwright, a member of the marketing and recruitment team at the college, said the objective was to enlist students interested in pursuing an agricultural career and advertise four new courses.
They include a Bachelor of Digital Agriculture Degree, Agriculture Sales and Customer Support Certificate, Agriculture Communications Certificate, and Equine Care and Management Certificate.
The digital agriculture degree is a four-year program aimed at sustainability and regenerative farming.
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The 10-month Agriculture Sales and Customer Support course develops skills and techniques for customer service and agricultural sales.
The Agriculture Communications Certificate is a one-year program designed to combine a student’s love for farming with a drive to tell stories.
Beginning in fall 2023, the Equine Care and Management Certificate is a one-year program that focuses on equine behaviour, first aid and how to communicate in the industry.
Cartwright said the opportunity to promote Olds College at Agribition was significant in the recruitment process and attracted many individuals who had interest and enthusiasm.
“Ideally, these students are a great fit for a lot of our programming, and the families that are here are grateful that they’ve come.”
Christopher Johnson, who is on the development and advancement team at Olds College, encountered potential students and college alumni.
“We’re here to connect with the industry and make new industry partnerships and I am also here to support our alumni association. We have a number of alumni that are participating in the (Agribition) events all week.”
Michael Frankiw, with the college’s student experience service, spent the week networking at meals with industry partners and visits to local feedlots.
Jay Steeves, dean of the Werklund School of Agriculture Technology, also attended Agribition and emphasized the importance of making courses accessible to anyone.
“It’s one of the big pushes from the faculty side, trying to make it more accessible right across Canada, regardless of time zone. You can take the course and even have that credential added onto your resume as well.”
Olds College also sponsored the alpaca show and the ranch rodeo at Agribition.