(Reuters) — DuPont Pioneer is launching a data and technology services platform called Encirca that aims to boost crop productivity.
The business will have a dedicated website and 50 Encirca sales and service agents in the U.S. Midwest.
EncircaSM View will provide farmers with a free information site on crop observations, as well as a fee-based program that includes market news and analysis, grain trading capabilities and location specific weather forecasts. It is expected to launch this month.
