CHICAGO, Ill. (Reuters) – It’s a five-year-old’s dream. Kids who balk
at that hard crust on the edges of their sandwiches can soon get their
bread pre-decrusted.
Proclaiming “baking’s biggest breakthrough since sliced bread,” Sara
Lee Corp. is launching a new crustless line of its IronKids brand of
white bread.
No more sawing off the crust by hand for Mom. Sara Lee will take care
of that with a special crust-removing machine at its bakery in Paris,
Texas.
“Kids not wanting crust is nothing new,” said Sara Lee spokesperson
Steve Mura. But he said the company saw increased demand for
time-saving, nutritious products.
The slice size is the same as a bread with crust.
The leftover crusts will be recycled into bread crumbs and animal feed,
he said.
The company plans to sell the new bread for $2.59 to $3.39 US a loaf, a
premium of about 75 cents a loaf to regular old-fashioned IronKids
bread, Mura said.
