Good attitude seen as key to rural survival

By 
Ian Bell
Reading Time: 2 minutes

Published: November 7, 2002

Rural communities and farms wanting to survive and thrive need to

foster a spirit of innovation and a willingness to take risks.

During a conference on rural revitalization in Brandon last week,

skepticism, apathy and a shortage of innovative spirit were cited as

some of the main barriers to the advancement of rural areas.

“Every one of our ancestors took huge risks,” said Ken Waddell, an

auctioneer, newspaper publisher and past mayor of Neepawa, Man.

“Our ancestors would just laugh themselves silly at what we consider

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risks today.”

Inadequate prices for farm produce and a shortage of money for rural

infrastructure and investment capital were also cited by conference

participants as obstacles.

“Don’t expect innovation from farmers who are on their knees,” said Bob

Friesen, president of the Canadian Federation of Agriculture and a

producer from Wawanesa, Man.

To tackle the apathy it was suggested that some means be found to

showcase success stories in agriculture and community development.

On the issue of limited investment dollars, conference participants

brought forward the idea of a mutual fund program, where dollars

invested would be guaranteed by government and directed toward rural

development initiatives.

Several ideas were cited to help address the issue of farm commodity

prices, including increased farm diversification and a collective

effort among farmers to scale back production in a bid to push prices

higher, a measure advocated by a group known as Focus on Sabbatical.

“If the prices are not there, grow something else,” said Duncan

Broadfoot, a producer arguing the case for farm diversification during

a brainstorming session at the conference. “It’s scary, but we have to

change.”

Also offering inspiration was Carl Cunningham, a Nesbitt, Man.,

producer who presented some success stories.

Emerson Milling at Emerson, Man., was among the examples Cunningham

gave. The company arose from a partnership between two farmers looking

for ways to add value to their oat crops.

One of those partners, Real Tetrault, now owns the company that

processes oats primarily for the bird seed market in North America.

Markets for the oat groats are increasing by 10-20 percent a year. The

venture now employs 15 people and provides a reliable market for

quality oats grown in southern Manitoba. Emerson Milling operates seven

days a week around the clock and processes 5,000-6,000 bushels of oats

per day.

About the author

Ian Bell

Brandon bureau

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