SASKATOON (Staff) – Marketing and packaging western Canadian food and beverage products for foreign markets will become the focus of new initiatives, said federal agriculture minister Ralph Goodale.
The government’s Western economic diversification plan will provide $3.05 million over three years to the Food and Beverage Canada Association. Its 550-member companies may access the marketing services and technical expertise of a seven-member staff with experience in packaging, advertising and regulations in foreign markets.
