Canada’s purebred swine genetics export industry got a $1.3 million boost from the federal government.
The money is expected to allow Canadian Swine Exporters Association (CSEA) members to participate in key industry trade shows, including the International Livestock and Dairy Expo in Vietnam that was held in March.
The association will help brand Canadian agricultural products around the world, building greater recognition. Tools and promotional items are available to CSEA as a registered Canada Brand member to help develop its marketing strategies and activities.
Funding through Growing Forward’s AgriMarketing program also helped Genesus Inc. sign a contract to sell 1,000 breeding hogs worth $1.6 million to China.
