RED DEER — Alberta’s 150 egg producers have launched a new name and promotion campaign.
Alberta Egg Producers announced at its annual meeting Feb. 28 that it is changing its name to Egg Farmers of Alberta.
Organization spokesperson David Webb said a new name represents a new brand with a more positive outlook that emphasizes that members are farmers producing healthy food.
The Alberta industry is thriving with 3.5 percent growth, twice that of the national average. The greatest consumption is for omega 3 eggs, where sales have increased by 9.5 percent compared to the rest of the country at eight percent.
Consumers seem less interested in eggs raised on organic or free run farms. Consumption for those products has dropped six percent.
The Alberta flock consists of 1.8 million hens, and the average flock is 12,113 birds.
Total egg production for 2011 was 48.2 million dozen.
