How about making Jan. 10 National Egg Day?
No? Then how about cooking a giant omelette on Canada Day as a sort of “egg producers crack up for their country” event with all the accompanying publicity?
Maybe they could call it the “egging on our politicians to keep the country together” event. Yoke, yoke, yoke.
As the Canadian Egg Marketing Agency tries to figure out how to convince Canadians to buy an average six eggs more per year, it is looking for creative ideas.
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Last week at the annual CEMA meeting, Newfoundland director Bruce Simmons said the marketing committee has been considering scores of ideas on how to raise the visibility of the industry and the product.
He showed other directors eight options to think about, from a public relations campaign to an increased egg promotion effort on the internet and a plan to include instructions on how to microwave eggs in every new microwave sold.
He said committee members have wondered about designating a national egg day, such as Jan. 10, or building promotion around a “Sunday is Egg Day” theme.
The idea of a giant Canada Day omelette event in Ottawa already has been discussed informally with the National Capital Commission.
“These are just some of the ideas we have been looking at in the public relations area,” he said. “We have to be creative.”
In the CEMA strategic plan unveiled at the meeting, promotion is highlighted as a way to “increase per capita consumption of eggs and build confidence and support for the Canadian orderly marketing system.”
The plan also said an “accurate, transparent, fair and credible” cost of production formula must be the basis for pricing across the country in the future.
And CEMA is needed to “provide central leadership and direction on issues of national interest to producers, industry stakeholders and the public.”
