RED DEER – The public still links egg consumption to high cholesterol levels, so a new campaign is underway to work with health-care professionals.
Posters proclaiming the benefits of eating eggs will be delivered to doctors’ offices and more nutrition literature will be released on a national basis to show eggs do not increase the risk of heart disease, said Bonnie Cohen of the Canadian Egg Marketing Agency.
Most patients do not think about egg consumption but when their health status changes, they start to look at their diets and what they should eliminate.
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“When people are diagnosed with high cholesterol that is when they make the change,” Cohen told the Alberta egg producers annual meeting in Red Deer Feb. 26.
The agency is continuing its campaign about eggs being part of healthy eating through its website, health professionals and television ads. It also wants people to understand that lifestyle changes like weight loss and more exercise are more important than eliminating eggs.
The advantage of eggs enhanced with omega 3 fatty acid is also being pushed.
Doctors are not comfortable saying they made a mistake telling patients to avoid eating eggs, so suggesting that something new like the omega 3 product is healthful is more palatable to them.
TV commercials showing eggs as an energy food will continue and for the first time radio will be used to connect healthy lifestyles to egg consumption. The agency is also continuing its sponsorship of athletes and sporting events with Hockey Canada and the Canadian Soccer Association.
