EDMONTON — Short video clips of producers tossing out blocks of salt or sorting cattle may seem ordinary to those who live on a farm, but they make ideal vignettes to post on You Tube to show how producers care for their animals.
Ryder Lee, manager of federal and provincial relations with the Canadian Cattlemen’s Association, wants producers to send him video clips of farmers taking care of their animals.
“I’m looking for content from producers of what they do to take care of their animals,” said Lee at the Alberta Beef Producer’s semi-annual meeting.
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Videos can range from delivering a calf to sorting cattle or putting the cattle on grass, said Lee, who will put the video clips on the CCA website.
Lee said livestock producers should tell their stories more often, instead of reacting to what others say.
He said many of the agriculture messages he sees in the media are negative, such as a cattle liner involved in a traffic accident.
He said he sees no video links of farmers involved in their ordinary work.
“We’ve got a good story to tell, but we are too busy raising animals to go out and tell it.”
