Glacier FarmMedia – The Canadian red meat sector will open an advocacy office in Beijing to grow and protect its Chinese market industry groups announced Nov. 18.
“The chance to demonstrate our commitment to such an important market is an opportunity that we are very excited about.” said David Typer, chair of the Canadian Meat Advocacy Board, in a Canadian Meat Council news release.
“We will soon begin our search for a China representative. Once the hiring process is complete, operations will be launched.”
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The Canadian Meat Advocacy Office is a collaboration between the Canadian Meat Council, Canadian Pork Council and the Canadian Cattle Association.
The group called the office a tangible demonstration that the Canadian pork and beef sectors are eager to have a stronger presence in the Chinese market.
Goals of the office include advancing the interests of Canadian red meat in China, establishing and enhancing the presence of Canadian meat in the Chinese market, addressing market access issues, mitigating potential trade disruption.
