Bayer buy forces sale of farm products

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Published: June 6, 2002

Several well-known farm chemicals will have new owners within the next

few months.

Bayer AG has been ordered by the federal competition bureau to sell

five of its patented active ingredients, including several products

used by prairie farmers.

The bureau’s order was prompted by Bayer’s pending acquisition of

Aventis CropScience and is in line with similar orders implemented in

Europe and the United States.

A senior competition bureau official said the divestitures are required

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to ensure there is adequate competition in the increasingly

concentrated farm chemical marketplace.

“We’re acting to protect the farmers’ interests, so they don’t pay

higher prices and they continue to have product choices,” said Robert

Lancop, assistant deputy commissioner of competition.

Lancop said Bayer’s acquisition of Aventis CropScience would have

resulted in a “substantial prevention or lessening” of competition if

left unchecked.

The list of products which must be sold was negotiated between the

bureau and Bayer. European and U.S. regulators were also involved.

The list includes:

  • Triticonazole, a seed treatment for cereal grains sold under the

brand name Charter.

  • Acetamiprid, a seed treatment for canola that carries the product

name Assail ST. Acetamiprid is also sold as an insecticide for fruits

and vegetables under the name Assail.

  • Iprodione, a seed treatment for canola that carries the brand name

Foundation Lite.

  • Flucarbazone, a grassy weeds herbicide for wheat sold under the

product name Everest.

Bayer has six months to sell the active ingredients to another

manufacturer.

“We believe these products have very high commercial value,” said

Lancop. “There’s no minimum price, so we’re confident they will sell.”

If they aren’t sold, a “crown jewel” provision will kick in, whereby a

trustee will be assigned by the bureau to oversee the sale of other

assets of greater value than those listed in the initial order. Those

assets would include a winter wheat herbicide called Olympus and the

manufacturing plant where it is produced in Kansas City.

“The idea is to create a tremendous incentive for them to actually

complete the initial divestiture,” said Lancop.

Steve Meister, director of communications for Aventis CropScience, said

there should be no problem selling the products, which he described as

very valuable.

“We negotiated as well as we could to continue selling them and we’re

disappointed not to have those products in the Bayer portfolio,” he

said. “But we have fully agreed to it and will support it in the

marketplace.”

Bayer is also required to set up independent, specially monitored

management systems for the listed products until they have been sold.

The new owners will close the Aventis CropScience head office in Regina

and move the employees to Calgary. Aventis’ manufacturing plant in

Regina will remain in business, as will its plant breeding and research

operations in Saskatoon.

About the author

Adrian Ewins

Saskatoon newsroom

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