EDMONTON — Alberta Pork hopes a campaign that features chefs passionate about pork will boost sales in the grocery store and on the farm.
Alberta Pork general manager Darcy Fitzgerald said it’s clear from traffic on the group’s website that consumers are looking for pork information and recipes.
As part of the campaign, chefs will share their favorite pork recipes on the website and use videos to show how to get the same great tasting results.
Andrew Cowan, chef at the 100 Bar and Kitchen, created a charcuterie board of his own cured meats to feature in the campaign.
“Pork is my favourite meat to work with,” he said.
Alberta Pork hopes teaming up with top chefs in Edmonton, Vancouver and Whistler will inspire consumers to eat more pork.
Alberta’s 370 pork producers export 60 percent of their production.
