Marketing book for pulse and specialty crops
Pulse and specialty crop producers have a new book to help with mar-keting strategies.
The 20-Month Year: The Farmer’s Perspective has been compiled by Brian Clancey of STAT Publishing.
His book covers the main classes of lentils and beans, as well as peas, chickpeas, three types of mustard, and birdseed.
When is demand hottest? Are today’s prices any good? Is waiting until next season riskier than selling now? The book is designed to answer these and other common questions.
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While Canada is the world’s largest exporter of lentils, field peas, mustard and canaryseed, the U.S. is a bigger dry edible bean exporter than Canada. Australia is the largest chickpea exporter. Growers from all three nations will find value in the book.
The 216 page publication contains dozens of charts showing historical prices and off-farm movement for specific crops. The book is designed to be a reference for pulse and specialty crop producers who want to improve their marketing.
The book can be ordered at www.20monthyear.com.
Venture Out: 4-H resource
Venture Out is a new resource designed to assist 4-H members turn their 4-H project into an entrepreneurial venture.
This online resource is designed to boost 4-H members’ marketable skills and develop creative thinking.
It also supports leaders in fostering entrepreneurial skills in members and assists members to apply these concepts toward projects. The resource contains resource kits for members and leaders.
For more details, visit the Venture Out site at www.4h.ab.ca/Venture-Out/.
CCPA director appointed
Molly McCracken has been appointed director of The Canadian Centre for Policy Alternatives, Manitoba, starting May 1. She replaces Shauna MacKinnon who was director for eight years.
McCracken brings more than 14 years experience in social action research, policy development, and management with not-for-profit organizations and government.
She holds a master’s degree in public policy and administration and completed a term abroad on participatory development.
McCracken has served as a policy analyst in the provincial government, executive director of the West Broadway Development Corporation, manager of street outreach programs at Sage House, research manager for the Child Care Coalition of Manitoba and research co-ordinator at the Prairie Women’s Health Centre of Excellence.
