(As approved by the board of directors of Saskatchewan Wheat Pool, summer 1989)
The Western Producer mission statement is:
To be the best source of agricultural news and information.
The cornerstones of The Western Producer as a business are:
- Publishing a credible newspaper with: fair, balanced reporting and informative, entertaining features for Western Canadian farm families; practical production and market information for farmers; editorial commentary supporting co-operation and orderly marketing; and an advertising marketplace for buyers and sellers of agricultural goods and services.
- Meeting the changing needs of our customers.
- Being profitable.
- Fulfilling our commitment to subscribers for timely delivery of the newspaper.
- Providing a working atmosphere of co-operation and mutual respect.
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The newspaper has a solid customer base which has been established through seven important characteristics:
- High-quality, credible reporting and analysis written by professionals especially for Western Producer reader needs and interests.
- Timely news and reliable weekly delivery.
- An accompanying magazine, Western People, providing articles, stories and poems about western personalities, and featuring the works of western writers.
- Content designed for all members of farm families (men, women, youth, seniors).
- Comprehensive coverage of all types of agriculture, including both domestic and international aspects.
- Prairie-wide circulation and content.
- The largest, most comprehensive farm classified section, a farm insurance service, and other newspaper-related services.
The Western Producer will continue to improve the organization, content and appearance of the newspaper to keep pace with evolving reader needs and desires.
