Assembly lines at most major equipment brands have significantly slowed during 2024, and they won’t likely pick up the pace again until 2026. | Scott Garvey photo

Major brands adjust to new market

Equipment companies throttle back production and inventory levels to maintain margins amidst large drop in sales


In the 1980s, Massey Ferguson’s Brantford, Ont., combine assembly plant started bleeding red ink due to management’s failure to adjust to changing market conditions. Another key problem was a bloated inventory of unsold machines sitting outside the factory doors. All of the that led to the eventual closure of the plant and the bankruptcy of […] Read more

High interest rates and a decline in farm incomes have forced farmers to reconsider purchases of new farm equipment, which has caused dealers to limit inventory restocking.  |  John Deere photo

Deere forecasts weak profits

(Reuters) — Deere & Co forecasted lower-than-expected 2025 profit on Thursday, as slumping farm incomes and inflationary pressures affect demand for the company’s tractors and other agricultural equipment. A decline in farm incomes, high interest rates and an uncertain economy have compelled farmers to reassess large expenses on agricultural machinery and forced dealers to limit […] Read more



John Deere introduced its CC Coulter Chisel tillage tool in August, which is designed to chop and bury residue at seven miles per hour.  | John Deere photo

Two new tillage implements from John Deere

New offerings are designed to manage heavy residue in demanding conditions and deal with minimum till compaction challenges

John Deere announced in late August that it was expanding its line of tillage tools with the introduction of the Coulter Chisel CC and Minimum Tillage MT implements. They were first introduced to the public this year at the U.S. Farm Progress Show in Iowa. “The Coulter Chisel has coulters up front followed by chisel […] Read more

Väderstad’s Carrier line of high-speed discs is available in different models and in working widths up to 40 feet. | Väderstad photo

Today’s tillage tools offer versatility

Väderstad’s tillage implements offer a wide range of configurations for residue management and seed bed preparation

The number and types of tillage implements on the market today has grown significantly over the past decade. European brands such as Lemken and Väderstad have increased their presence in the North American market and introduced a number of modern implement designs that had their origins in Europe. Today, farmers have choices that go well […] Read more


Two new hydrostatic-drive diesel UTV models from Kubota offer updated styling and a more comfortable cab, along with a transmission improvement.   |  Kubota photo

Names of new side-by-sides imply function

Kubota’s RTV-X Cab and Crew models tell customers these machines are capable vehicles built for work before play

Kubota recently introduced two new models to its RTV line of side-by-side UTVs, the RTV-X Cab and RTV-X Crew. They will replace the X1140 and X1100C. The brand is also taking a different marketing approach by moving away from straight number designations and giving its models a more descriptive name tag. Adding names allows customers […] Read more

Razors Edge concaves use a variable spacing design and sharpened, notched bars to improve threshing performance, according to the company.  | Thunderstruck Ag photo

Thunderstruck Ag introduces Razors Edge concaves

Having one set of combine concaves that can handle all seed sizes efficiently without the use of cover plates can be a time saver when switching fields. Manitoba-based Thunderstruck Ag has introduced its own Razors Edge concave design to make that a possibility. “We’ve been working with concaves for the last seven years and with […] Read more

Bobcat has jumped into the lower end of the utility class tractor market with three new models offering 66 and 74 horsepower.  |  Bobcat photo

Bobcat introduces utility class tractors

New line-up has up to 74 horsepower and a power shuttle transmissions that can be adjusted for each operator

Bobcat has added three new tractor models to its lineup. After offering compact and sub-compact models, it has now made a foray into the higher-horsepower utility category with the UT6000 Series. “We entered into production and started shipping in July,” says Bobcat’s product specialist Jonathan Widmer. “They’re new. Three different models. This is our largest […] Read more



Jordan Henderson explains the features of the BiC system during a customer event and product launch in Phoenix, Arizona, in November. | Scott Garvey photo

Bourgault introduces in-house seed controller system

Bourgault Intelligent Control has been under development for five years and will debut in the 2026 model year

A new 100-foot 3545 drill was the centrepiece of Bourgault’s product launch in Phoenix, Arizona, in November, but the brand had more to talk about, including a new seed controller system developed in-house. To feed the new 7-Plex drills and eventually Bourgault’s full line of seeding equipment, the brand will move away from the Topcon […] Read more