The Brandon, Manitoba-based company formerly known as Bushel Plus has gone through a name change and will now be called BranValt.
According to a statement from the company, “The BranValt name reflects both the company’s strategic vision and its agricultural roots: ‘Bran’ references Brandon, Manitoba, where the company was founded and continues to operate, while ‘Valt’ draws inspiration from the agricultural heritage rooted in Germany’s countryside, where the founder grew up.”
That name also draws meaning from another source.
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“‘Bran’ signifies strength and protection, as the nutrient-rich outer layer of grain, while ‘Valt,’ inspired by the word vault, represents safeguarding every kernel at harvest.”
The company, which produces harvest-related products such as MAD Concaves and the SmartPan drop pan system to measure combine losses, also operates Harvest Academy, providing training to farmers on how to improve combine operating efficiency.
BranValt was originally founded in 2016, under the Bushel Plus name.
“Our business has grown well beyond where we started,” says founder and CEO Marcel Kringe. “What started as a basement hobby is now trusted in 45 different countries worldwide. BranValt reflects who we are today.”
