Dairy cattle on straw bedding in pens in a modern dairy barn.

Consumer engagement crucial in changing dairy marketplace

Industry needs to bridge gap between high trust in farmers and limited knowledge of agriculture practices, professor says

Consumers have difficulty answering basic questions about farm production, which is an opportunty for engagement, said University of Guelph professor Mike von Massow at the Western Canadian Dairy Seminar.

Photo: Canada Beef

U.S. livestock: Cattle, hog prices ease off

Cattle prices on the Chicago Mercantile Exchange slipped back on Tuesday despite earlier gains. The August live cattle contract rose to US$212.850 per hundredweight during the day, but eventually closed at US$209.750, a loss of US$1.250 compared to Monday’s close. The August feeder cattle contract also reached its highest price since May 13 at US$304.550/cwt. […] Read more