LYALTA, Alta. – The mail order business has come a long way from the days of thumbing through the Eaton’s catalogue for yard goods and children’s clothes.
For the first time Alberta artists and their work will be promoted in a special arts catalogue scheduled for publication this fall.
Called Rural Inspirations, Showcasing Alberta Arts and Crafts, the catalogue is published by a non-profit group led by crafter Glenda Huntley of Lyalta.
The Creative Arts Business Association based in Strathmore hopes to see the catalogue distributed at gift shows, to corporations and tourist venues, as well as some international locations.
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The 60 Alberta artists featured in the catalogue offer unique items that aren’t often seen at local craft shows, said Huntley.
“We’re trying to find product that just isn’t found everywhere. There’s so much talent in this province, it’s mind boggling,” she said.
The color catalogue is designed to showcase artists on full and half page ads that explain the items and include price lists and sales information to link artisans directly with interested buyers. The catalogue will be available for two years and prices are guaranteed for one year.
The art includes pottery, prints, paintings, wood carvings and sculptures. It’s hoped such a promotion will attract ordinary buyers who want something special at a reasonable price, as well as corporations seeking unique gifts for clients and longtime employees.
Most artists know their sales location is important but sometimes they lack the marketing savvy or money to promote their pieces, said Huntley.
“You can’t sell a $1,000 painting at a flea market or a plastic Kleenex box at an art gallery.”
The catalogue is based on an American publication called The Best of Missouri which started 11 years ago. So far, this catalogue published every other year has generated $1.5 million (U.S.) in sales for the contributing artists, said Huntley.
Alberta Economic Development and Tourism will help distribute Rural Inspirations. It has received marketing support and advice from Alberta Agriculture.
For more information contact Huntley at 1-800-756-3760 or 403-934-6490.
