Canada Beef Inc. is making some major administrative changes after four years of operation.
The research, market development and promotion agency has decided it needs to streamline its operations.
A new manager will be hired to administer the $1 national nonrefundable checkoff, and current president Rob Meijer will handle only marketing and promotion.
The agency was the result of a merger of the national checkoff agency, the Canada Beef Export Federation and the Beef Information Centre.
Consolidations take three to five years, and changes are often needed along the way, Meijer told Canada Beef’s annual meeting in Calgary Sept. 18.
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“Voluntarily, I am stepping aside as president of the agency,” he said.
He will head up the agency’s marketing and promotion division and report to a marketing committee, while the new manager will report to the board of directors. That position will manage administration and be the staff contact with Farm Products Council of Canada.
“I think this will lead to a great outcome and I am all for it,” Meijer said.
It is hoped the new manager can be in place by next year, said Linda Allison of British Columbia. She is chair of the national checkoff committee, a newly established group that will work through some of the upcoming changes as part of the national beef strategy announced earlier this year.
The provinces have agreed changes are needed, including a single person to approach with checkoff and money distribution questions.
Meetings have already been held.
“It is going to be a work in progress, and we are going to work closer with the provinces to ensure we are meeting the needs that they have as far as getting feedback with what is happening with their dollar,” Allison said.
