As can sometimes happen in parliament, agriculture suffers from taking itself too seriously and scripting itself in dry, uninteresting ways. | Screencap via Twitter/@HoCChamber

Agriculture’s messaging need not, and should not, be so dull

I was in Ottawa for the annual Grow Canada conference. I had in my mind that I would stroll downtown, visiting all the agricultural associations and groups to which I have some connection. I did that and found myself very close to Parliament Hill. The walk back to my hotel would take me right by […] Read more


In all my years of farming, issues related to the environment have been the most polarizing. | File photo

Debate can turn nasty when some producers are left behind

What happens when a group of people are left behind? I don’t know, exactly, but it can’t be good. In agriculture, industry groups, agricultural associations and companies all have mandates to communicate with farmers. They need to reach farmers with their products and their messages. Their lobbying efforts need to accurately reflect the farmer voice […] Read more



"An essential part of the rewriting process is combing through your work and cutting out material that isn't essential. Sometimes this means we have to lose things that we are proud of and attached to. When you edit out material like this, you are killing your darlings." | Getty Images

Agriculture needs to kill its darlings — it’s an editing phrase

I want the agriculture sector to be more efficient. I’m in it. I’m in it in a variety of ways. It’s hope that keeps me pushing through the sludge. Really, I want the thing that unifies Canadian agriculture, fosters a regulatory environment that has accountability and competitiveness baked into it and provides a solution to […] Read more

The traditional farm business model doesn’t require us to change. It doesn’t require us to entertain or implement new ideas, new growing practices, new ideologies. | Getty Images

Businesses require progressive attitudes, diverse thinking

It’s Sunday. Our vehicle is parked at Sault Transmission. I slipped its key through the after-hours flap inside an envelope with an accompanying piece of paper, on which I wrote that the transfer case is leaking transmission oil, the cabin smells hot, the vehicle is shifting gears irregularly and that we’re hoping to be back […] Read more

I believe Trudeau is aloof toward Canada’s agricultural sector, but I also believe Western Canada’s agricultural sector has taken a sledgehammer and driven down the wedge, widening the gap between our sitting government and an industry tasked with food production. | Mike Raine photo

Criticism of federal government should be more level-headed

There is a 15-acre field of wheat east of our house. It carries the weight of signalling just how much crop damage occurred during the wild squalls that seem to unleash a few minutes of terror every night at around 4 a.m. This is an exaggeration, but the Starbuck wheat I stare at every morning […] Read more


A confusing speaker that was not engaging is something we joke about, but when the room is full of people assembled for the express purpose of helping steer policy or provide critical feedback, how material is presented and in what format should be among the most important considerations.| Getty Images

Agricultural presentations need an injection of accessibility

Imagine sitting in a room full of people involved in agriculture. Let’s say it’s a conference. There are farmers in the room. There are industry representatives in the room. And there are policymakers in the room. The goal of this session is to critically evaluate and find common ground on a piece of legislation that […] Read more

We all hold opinions on farming practices, on good government, on the environment and on almost everything else. But why do we find it so comfortable to be certain? | File photo

Absolute certainty not a good approach for agriculture to take

Good writing is honest writing. Good communications are honest communications. We all wrestle with this — the ambivalence between knowing more than we can say, or should say, at certain times. Perhaps it’s just another thing we can chalk up to being an adult, being diplomatic, or knowing your audience. When agricultural organizations seek my […] Read more