Fear of farming shares common roots

Fear of farming shares common roots

Researcher says fostering direct, personal links among producers and consumers can help develop comfort and trust

Why do some people embrace misinformation and conspiracy theories about farming and food production and others do not? A team of American and Canadian researchers dug into this question by looking at 170 studies involving more than 158,000 participants. Their meta-analysis found that people vulnerable to misinformation and conspiracy theories share three traits. They tend […] Read more

close up of a tiny lentil plant among straw and soil, held by fingertips

Plant breeders need to be recognized

If you asked a consumer who produces their food, they would likely answer “the farmer.” But the farmer is only one cog in the chain of the food production system. One key piece of that chain — one that often goes unappreciated — is the plant breeder. Those in the agriculture industry know the monumental […] Read more


Three women look at some garlic cloves on a table at a farmers' market.

Let’s start the #EatEfficient movement

In recent years, a growing amount of information has shown that, in most cases, eating local is not better for the environment, nor can it ensure food security or promote resiliency in local markets. 


Close-up photo of soapy hands in a sink under running water.

Health anxiety can have major impact

Excessive fear can lead to questionable food and wellness choices, but heightened awareness also seen as beneficial

Deana Williams found that her health-related anxiety spiked during the pandmic, particularly after a family member was hospitalized, and in critical condition, after contracting the Delta variant of COVID-19.



Navigating the digital diet culture

Navigating the digital diet culture

The internet has opened the floodgates of dietary advice; how does that affect food production and should producers care?


Earlier this year, Kim Kardashian announced on social media her new role as “chief taste consultant” for the Beyond Meat company and her passion for its plant-based products, calling them “better for you and better for the planet.” Kardashian is one of many celebrity influencers who have endorsed a vegetarian or vegan diet and products […] Read more

Canadian consumers' food choices are often influenced by people or institutions they trust. | Getty Images

Food choices are often personal

We all know someone who is extremely vocal about their food choices, even to the point of it causing friction with others. If not, you’ve never been on Twitter. Sustainable, organic, vegan: terms like these are increasingly morphing into exclusive tribes and dirty words rather than simple descriptive nouns. This is a problem, especially at […] Read more

Craft beer now accounts for 10 to 15 percent of national beer sales by volume, and this is expected to rise to 15 to 20 percent over the next five years.  | Getty Images

Craft beer growth gives barley sector a boost

Production requires about three to four times more malt than mainstream beer-making, which is good news for growers

The thirst for a new kind of beer continues to grow in Saskatchewan. The province’s craft beer sector has grown steadily in recent years and one brewer says it is not done expanding yet. “We just view it as nothing but untapped potential, especially for Saskatchewan,” says Mark Heise, president and chief executive officer of […] Read more


The agriculture industry is working harder and investing more in telling their stories. Is the investment paying off? How is that measured?  |  File photo

Do consumers really want to know?

There’s a prevailing notion in agriculture that we must get consumer and public “approval” for modern farming practices and that we need to build “social licence” among consumers. We have responded and invested significant resources and money into winning hearts and minds. Lately, I have been increasingly wondering if this a strategically sound effort and […] Read more

Sask. CEO recognized for corporate citizenship

The United Nations in Canada honored Murad Al-Katib for his work in providing food distribution in countries struggling with political and social unrest

TORONTO — Saskatchewan’s farmers and agriculture industry play an important role in global food security. This was the theme of a United Nations in Canada (UNA-Canada) event that took place in Toronto April 21, honouring Murad Al-Katib, chief executive officer of Regina-based AGT Food and Ingredient, with its annual Global Citizens Award. The award is […] Read more