This is the final instalment of our series on the Comprehensive Economic and Trade Agreement between Canada and the European Union. Writers from Glacier FarmMedia, which includes The Western Producer, interviewed experts to assess the value of CETA to Canada’s agricultural community. The previous stories in this series are all linked below. With a consumer […] Read more
Stories by Carolyn Cooper
Exporters must understand unique issues of EU buyers
Companies that are considering exporting to the European Union must first get to know their customers. Although similar to Canadian consumers in many ways, there are significant differences among European consumers that could make or break a product in the sophisticated, mature European Union marketplace. Alan Rownan, analyst at Euromonitor International, said European consumers continue […] Read more
