Canada has long been known as a global force when it comes to agriculture and food. But a recent survey conducted by The Canadian Centre for Food Integrity found that fewer than half of respondents held a positive view of Canada’s food system. This is why the CCFI is launching a new, three-year national awareness campaign celebrating Canada’s food system, combating misinformation and showing all Canadians why their food system is one to be proud of.
“The goal of this initiative is to inspire public pride and engagement with the value chain,” says Lisa Bishop-Spencer, executive director with the non-profit CCFI. “We want Canadians to see our food system as a core Canadian value alongside education and health care.”
Public awareness and public relations
In today’s political climate, many consumers have recently shifted from indifference in their food supply to rallying support for the Canadian-based sector. Bishop-Spencer says that with attention on Canadian products, it’s time to leverage that sense of Canadian pride.
“Many consumers see the food system as either what’s growing on a farm or what is in the grocery store,” says Bishop-Spencer. The campaign will help consumers better understand where their food comes from, and the roles played throughout the entire food system.
Read full article