The Manitoba Pulse Growers Association has unveiled a new communications strategy, which will enable its members to learn from agriculture experts in Western Canada and around the world.
The MPGA is joining with the Farm Leadership Council (FLC), a producer led organization that provides professional development training, to offer pulse growers information on a range of farm management topics, such as market development, crop production and machinery.
“They (FLC) are calling them Advanced Producer Networks. Essentially they’re webinar presentations,” said Monika Robertson, MPGA communications director. “They (the webinars) will be live (but) they will be archived as well.”
The partnership will expand the FLC’s reach and allow the two organizations to save costs, said Daved Meakin, FLC chair.
“A vibrant agriculture industry starts with strong innovative producers. This partnership will expand the reach of the two organizations and enhance the services we can offer producers.”
Thanks to the partnership, MPGA members can purchase a subscription to the webinars at a discounted rate, Robertson explained. Certain webinars will be specific for pulse growers, she added, but others will be on generic farm topics.
“This is one thing our board of directors thought we (could do)… to be a leader in providing education to producers,” she said. “I’ve heard that they (FLC) have partnered with the Alberta Canola Producers. But I haven’t heard of any (partnerships) in Manitoba yet.”
On top of this education initiative, the MPGA has also updated its logo, which was 25 years old.
The new logo features a larger leaf and an outline of the province of Manitoba in the background.
