Alberta’s agriculture minister plans to travel to Asia Nov. 7 to 15 to try and increase market access for beef.
George Groeneveld will meet with key government officials and industry leaders to advance trade opportunities in Japan and Hong Kong, both high priorities for Alberta’s agriculture and food products.
“Since our last mission to Asia, we have made significant progress on implementing Alberta’s livestock traceability programs,” said Groeneveld.
“Our international customers have indicated the value of traceability in their markets and we are delivering on that important market demand.”
During his time in Asia, Groeneveld will promote a variety of opportunities from expanding food processing to exploring collaboration on agriculture science and technology.
Products that are a key interest to the Asian market include pork, canola, honey and barley.
The cost of the trip for Groeneveld and his executive assistant is estimated at $49,000 including travel, meals and accommodations.
